How to beat recession?

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SUMMARY

• In this video, Murali discusses the urgent need to develop your Influence skills at the pro or even at the blackbelt level. Your business, family and you need this skill to survive and thrive in the coming recession.
• He shows you what you can do to tap into your immense power of influence and make a difference in the world.
• Mastering influence will highly reward you and empower you to win deals from your customers when everyone else is failing.
• He also discusses the impact of previous recessions on customers and how customers perceive you as a sales professional or a business person. This perception is the reason why selling and negotiating have become troublesome. He also discusses the impact of previous recessions on the mindset of customers and how the way they look at you has changed.
• Watch the video fully to get Pro Tips of how to gain mastery over Influence, Selling, and Negotiation.
• Are you already good at Influencing then post your story on social media with #CitrinesBreakthrough so that we can find you and celebrate you.

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Inspirational Quotes:

Full Transcript of this Episode:

The following is the full transcript of this episode-How to beat recession - on our Citrines YouTube Channel:

Why is Learning to Influence Mandatory?

 Hey, it is Murali, and this is a special message for all business owners, entrepreneurs, sales professionals, and leaders.

I want you to notice why learning to influence at a Pro or even Black belt level is mandatory right now.

I have taught business leaders and entrepreneurs how to influence through our workshops, Extreme Persuasion.

This workshop is based on my 20 years of research, experience, and application of the principles, practices, and techniques drawn from Neuroscience, Neurolinguistic Programming, Persuasion, and Positive psychology.

I learned a lot about Influence and Persuasion however failed to fully realize the importance of this skill until I saw the devastating impact of the pandemic and the tumble of the markets.

What I noticed was that people who thrived even when the economy was going to the pits were the ones who could influence and persuade.

The importance of Influence as a skill is taken for Granted

That is when I had the epiphany that influence is the most priceless skill you can ever learn, although we take it for granted.

Influence is the most fundamental, universal, and personal activity people do every day in almost every moment.

People in general and leaders, in particular, are conscious of it last, just like fish discovers water last. Influence is vital in business, relationships, and life as air, food, and sunlight are to our bodies.

Because with the clout you wield comes immense power, a power to good for yourself, your business, your family, and the world.

Your influence will generate the power to keep the lights on in your business and your family. With it, your business will shine even in the darkest moments of economic recession. And Economic recession is around the corner.

How to survive and thrive in recession?

Talking about recessions…

Recessions of the past have triggered another pernicious factor, widespread skepticism. If you did not notice it, skepticism is the rule everywhere. After 2008, trust is critically ill and in an intensive care unit. For many people, trust as reality is dead.

Customers look at companies, business owners, entrepreneurs, and sales professionals differently now:

1. Customers challenge first and believe last.
2. Customers search for reasons not to believe you first.
3. Customers search for contradictions and exceptions.
4. Customers believe somewhere inside that you, a business owner, Sales professional, Leader, or Entrepreneur, have a questionable motive.

How does the catastrophe of trust impact you?

What does this mean to you? It means that if you have any messages to communicate, you risk getting rejected because you are in a crisis environment. A crisis the world has never seen - The catastrophe of trust. The boilerplate communication you have been taught in traditional selling and negotiation programs does not work anymore. In fact, they cause more harm. No matter what you are selling - a product, a service, a company, an idea, or a candidate, you are under scrutiny. And the phrase “just trust me on this” doesn’t cut it anymore. There is less time to communicate in a highly deprived credibility environment. You must make the customer want to believe in you before she can believe you.

Trust levels are low in every industry or market segment. The bar for trust-worthy communication has been raised sky-high. This is further coupled with the ever-decreasing attention spans of customers.

The Good News!

If all this sounds doom and gloom, there is good news. The good news is that you have all the resources within you and externally to become a Pro at influencing. The only thing you need to do is to align your persuasion, selling, or negotiation style to the requirements of the 21st century. This is really inspiring to remember:

You can tap into the immense power of persuasion and make a difference in the world with your idea, product, service, or offerings. You can make the difference, and it is only a matter of your choice.

The bar for trust-worthy communication has been raised sky-high.  Muralidharan Jayaram

Things to do right away!

Here are the few things you can do right away that will transform your business and life no matter what the conditions are.

1. Make Mastery of Influence a lifelong pursuit.
2. Discard outdated ways of Influencing, Selling, and Negotiation.
3. Learn Persuasion, Selling, and Negotiation based on the latest research in Neuroscience, Neuro-linguistic Programming, Positive Psychology, and Persuasion.
4. Practice persuasion skills as you would practice Karate to earn a 10th-degree blackbelt.
5. Consciously use the power of your influence to make a difference in your life and business.
6. Be a role model for others to use their influence and make a difference.

The bottom line is to take influence seriously and not take it for granted.